THE MEANING BEHIND THE NAME
"Seoul" is the capital of South Korea.
But "Soul" is the capital of remembrance.
The name Soul from Seoul reflects a bridge between cultures, a journey between identities, and a return to what matters. It is about carrying forward the soul of tradition, beauty, grief, joy, and honor through every detail of the festival. Every outfit. Eve
"Seoul" is the capital of South Korea.
But "Soul" is the capital of remembrance.
The name Soul from Seoul reflects a bridge between cultures, a journey between identities, and a return to what matters. It is about carrying forward the soul of tradition, beauty, grief, joy, and honor through every detail of the festival. Every outfit. Every performance. Every story.
🌿 Core Values
- Remembrance over trend
- Depth over noise
- Honor over hype
- Beauty as truth
- Soul-first storytelling